Independent auditors reviewed brand safety policies, processes, and controls across the social network. In November, the company received accreditation from the Media Rating Council (MRC) for content-level Brand Safety on Facebook. Meta has put a ton of effort into improving brand safety features over the last few years. Top Facebook Updates November 2022 New brand safety milestone achieved We’re excited to see how Meta will grow this virtual space in 2023. Virtual and augmented reality technology is center stage here, though it hasn’t seen overwhelming commercial success so far. He’s been an enthusiastic investor in the project, looking for new opportunities to create spaces that bridge the gap between real life and digital life. Mark Zuckerberg has spent over $36 billion on the Metaverse so far, and it’s clear that the Meta CEO is not planning to slow down any time soon. We’re excited to see where Meta takes the potential of this advertising product in the next year. There are different types of Advantage+ campaigns, and Meta has been actively working on advancing these offerings. Meta’s Advantage+ campaigns are the newest generation of automation-heavy ad campaigns that leverage Facebook’s incredible machine learning capabilities to get brands better results.
All of this leads us to the conclusion that Facebook will try to attract even more businesses to Groups in 2023. In 2022, Meta continuously improved moderator tools for Groups, and subscription-based groups now offer brands a new way to monetize their Facebook presence.Īnd, importantly, Groups are still very visible in users’ newsfeeds. The feature offers a valuable way for people to network, nurture interests, and form online communities. Groups are an important engagement tool on Facebook right now. We expect that Reels will continue to be a focal point for Meta in 2023, with new advertising and eCommerce features coming our way. The format has been a major source of traffic, revenue, and engagement for the app, and we’ve many Reels-related updates last year. Reels have become a vital part of Instagram, just like Stories did before. While there’s no way to know for sure, we wanted to share a few trends we’re confident will continue in 2023. We’ve seen a ton of Instagram and Facebook updates in 2022, and we’re incredibly excited to see what’s coming our way next. You’ll need to consider scheduling those live. There’s one important caveat here: Certain features like product tagging, cross-posting to Facebook, and boosting posts will not be available for scheduled content.
#FACEBOOK CONTACT BAR GONE PROFESSIONAL#
Scheduled posts can be found in the “Scheduled posts” section in the drop-down menu for professional accounts. Once scheduled, you can edit, reschedule, or delete posts at any point. There, you’ll find the “Schedule” option, and you can select a time and date for your content to go live. Once it’s ready, click on “Advanced settings” on the last slide before publication. To use this feature, open the Instagram app and create a post or Reel. In order to account for that, Instagram just recently released a new tool allowing Business and Creator accounts to schedule Reels, photos, and carousel posts as far as 75 days in advance directly from the Instagram app. Some users, however, prefer to work entirely within Instagram’s mobile app.
Instagram launches native content schedulingĮarlier this year, Instagram launched native post scheduling on desktop. Use sound as an ad enhancer, but remember that your ads have to be comprehensible to users who browse Facebook with the sound off on their device.Emphasize the “newness” of your offering to attract more attention.
Create mobile-optimized ads for 1.9x more ROI (think vertical images and videos).Display a visible brand logo in your creatives to increase your ROI by 5x, ideally within the first two seconds of the ad.Use Facebook’s automatic ad placements 8 or more placements is 3x more effective than campaigns with only 1-3 placements.Shoot for a weekly ad frequency of 1 or 2 it’s 4x more effective than less than.In December 2022, Facebook announced a list of essential tips that will help advertisers boost the ROI of their campaigns. Fortunately, every so often the company releases best practices for advertisers backed by their own internal data. With Facebook Ads always changing, it can sometimes feel like Meta is moving the goalpost while you’re just trying to figure out best practices. Guide: A Simple Formula for Converting Facebook Traffic Into Sales – Click and get your copy now! It’s 100% Free! Facebook reveals advertising best practices
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